In the retail furniture business, some items sell themselves because of their “Instagrammable” appeal, while others sell due to their undeniable utility. The plush stool and the storage ottoman wholesale category fall into both. As a retailer, how do you position these trending items to capture the attention of modern homeowners? Here is our expert merchandising guide.
1. The Allure of Texture: Selling the “Plush” Experience
Our data shows a massive interest in the plush stool. This is largely driven by the “Cozy Luxury” trend. To sell these effectively, retailers should:
- Highlight Tactile Appeal: Use high-quality photography that shows the “sheen” of the velvet or the “softness” of the teddy fabric.
- Color Pairing: Showcase how a mint green ottoman or a mint green pouf can act as a pop of color against neutral-toned sofas.
- Position as Giftable Furniture: Smaller stools are often bought as gifts or “reward purchases” for the home.
Retail Tip: The “Vignette” Strategy
Don’t just line up ottomans. Pair our storage benches with a coat rack to simulate an entryway, or a round stool with a tray as a coffee table. Visual storytelling increases conversion by 30%.
2. Solving Space Problems with Storage Ottomans
For customers living in urban apartments, every square inch counts. When you source a storage ottoman wholesale collection, you are selling a solution, not just furniture.
- Demonstrate Function: In your showroom or online video, always show the ottoman being opened to store blankets, toys, or shoes.
- Multi-Room Utility: Market the ottoman bench wholesale as a versatile piece for the bedroom footboard, the entryway, or under a vanity table.
3. Merchandising the “Modern Round” Aesthetic
The modern round ottoman and contemporary round ottoman are currently top-performing shapes. Their lack of sharp corners makes them ideal for families with children.
- Create “Vignettes”: Place a round ottoman next to an accent chair with a tray on top to show it can function as a stylish coffee table.
- Focus on Durability: Remind your customers that Victor Furniture uses high-density foam that maintains its shape, even with heavy daily use.
4. Why Consistency in Wholesale Matters
The biggest frustration for retailers is running a successful campaign only to find their supplier is out of stock. At FZ Victor, our Fuzhou-based plant ensures:
- Reliable Lead Times: So you can plan your seasonal sales with confidence.
- Quality Consistency: Ensuring the victor custom furniture your customer receives matches the floor sample they fell in love with.
Stock the Trends That Move Fast
Ready to refresh your showroom with the season’s most wanted plush stools and storage benches? FZ Victor provides the stable supply chain your brand deserves.