Ottoman vs. Bench: A Strategic Guide for Furniture Retailers
In the competitive world of furniture retail, choosing the right inventory can be the difference between a high-turnover season and dead stock. One of the most common questions we hear from our global partners is: “Should I invest more in Ottomans or Benches?”
As a leading furniture manufacturer, we’ve analyzed the market trends for 2026. Here is the breakdown of the Ottoman vs. Bench debate from a B2B profitability perspective.
1. Profit Margins and Market Demand
Ottomans: Small, versatile, and often impulse buys. High-end storage ottomans are currently “high-margin” items because they solve storage problems in smaller urban apartments. Our data shows a surge in demand for mint green and velvet textures.
Benches: Benches, especially entryway benches, are considered “essential” furniture. They have a higher perceived value. While the margin percentage might be slightly lower than decorative poufs, the total profit per unit is usually higher due to the price point.
2. Shipping and Logistical Efficiency (KD Design)
For E-commerce sellers on Amazon or Wayfair, shipping cost is everything.
- Ottomans: Many of our designs are “nested” or have removable legs, making them incredibly cheap to ship.
- Benches: FZ Victor specializes in Knock-Down (KD) entryway benches. By optimizing the packaging, we help retailers reduce shipping volumes by up to 40%, making large benches as competitive as smaller ottomans.
3. Versatility vs. Specificity
| Feature | Storage Ottoman | Entryway Bench |
|---|---|---|
| Primary Room | Living Room / Bedroom | Foyer / Mudroom / Dining |
| Best Seller | Round Mint Green Poufs | Slatted Nordic Benches |
| Upsell Potential | High (Set of 2) | Medium (Solo piece) |
The Verdict: Which One Should You Buy?
If you are looking for high-volume turnover and low shipping risk, go with Ottomans. If you want to build a premium brand image with higher ticket prices, Entryway Benches are your winner.
Pro Tip: Most successful retailers stock a 70/30 split—70% benches for the “anchor” sale and 30% ottomans as the functional add-on.
Partner with a Reliable China Supplier
Whether you choose an ottoman or a bench, quality manufacturing is key. At FZ Victor, we provide high-capacity OEM services to ensure your brand stands out.
Ready to see our latest designs? Browse our Entryway Bench Collection or Explore our Wholesale Ottomans.